KIDSCREEN: Hero4Hire launches originals-focused prodco
Thanks to Sadhana Bharanidharan and Kidscreen for their exclusive coverage of the Pretty Amazing company launch:
Boston-based service studio Hero4Hire (H4H) has set up a new prodco called Pretty Amazing, which is dedicated to original content development, production and distribution.
H4H’s Allison Dressler Kramer (executive producer) and Evan Sussman (executive creative director) will pull double-duty as co-CEOs of the new studio, while Jordan Beck will shift over from his development chief role at H4H to serve as Pretty Amazing’s head of operations.
Setting up this offshoot is part of a strategy to separate and focus the company’s capabilities under two roofs. While H4H continues to provide animation and motion design services, Pretty Amazing will produce and distribute original IPs, starting with Fizzy’s Lunch Lab.
